The Company Behind Nexon

As Nexon grew and grew over the years, and started gaining more workers, Nexon as a corporation literally blew up. After several years working on their flagship title, “MapleStory”, they quickly moved onto the next video game sensation, and onto another one, onto another one, into their massive library of games that they own today.…

As Nexon grew and grew over the years, and started gaining more workers, Nexon as a corporation literally blew up. After several years working on their flagship title, “MapleStory”, they quickly moved onto the next video game sensation, and onto another one, onto another one, into their massive library of games that they own today. MapleStory, Mabinogi, Dungeon Fighter Online … they all slowly climbed there way into the Americas from Korea, and as they started to trickle in, started making Nexon a massive amount of money.

MapleStory is their oldest title, and most well known. People young and old are able to recognize the cute characters, and what they bring to the table as a free to play game. At the time, the concept of “free to play” was very sketchy, and did not lend itself easily to the audience. Yet, they tunneled through, and with their hundreds of additions and added gameplay simply through paying a few dollars for it. Whether it be more MapleStory “Mesos” (the in-game currency), or other items, the free to play system where the user earned significant benefits from paying, was helping the start-up very well. This helped turn Maplestory into an MMORPG that we see today– “Massively Multiplayer Online Role-Playing Game”. So, what did this mean for the company?

The formula worked well, and they replicated it in every single one of their games since. Mabinogi, Dungeon Fighter Online, Vindictus, Dragon Nest, Combat Arms, Atlantica Online, and even more in Korea and Japan, were able to succeed using this innovate Free to Play model. Of course, this did have some sort of problem, as their audience were typically those that could not wield credit cards due to age. So, Nexon needed to quickly think of a way to get the “Nexon Cash” as it's called – into their audience's hands. How would they do this? Through tons of advertising of their new cards which they allowed anyone with significant cash permission to purchase. Of course, as a company, Nexon should keep their original formula at hand, keep the game still “Free to Play”.

There are many websites that help you earn the free Nexon cash, that everyone wanted. These websites help keep Nexon and its consumers happy– by keeping the original model “free to play” – and letting it stay that way. Overall, those who can not nor want to purchase the Nexon Cash cards, can earn their Nexon cash for free, and it let everyone be happy.

Nexon as a company is still young– yet not in its infancy. This means that a lot of their programs are able to connect and they can still shift wildly as a company, but we'll have to see. With the addition of free Nexon cash to their userbase, and so they do not lose customers, and keep the games going.